The Effect of Brand Equity on Buying Decision

The effect of brand equity on buying decision will be different for each product and service. Brand Equity is the power of a brand. Companies will benefit by knowing the effect of brand equity on buying decision. If a company wants to know the effect of brand equity on buying decision it must observe the dimensions that shape it.

Brand equity is a set of assets and liabilities associated with a brand, name, and symbol that add or subtract the value provided by a good or service to a company or customer. Brand equity can affect consumer confidence in making purchasing decisions. Consumer confidence arises because there is past experience in using the brand or its proximity to the brand and its characteristics.

Through strong brand equity, the company gets great benefits such as companies can manage their assets well, increase cash flow, expand market share, set premium prices, reduce promotional costs, increase sales, maintain stability, and increase competitive advantage.

Marketing must have a comprehensive and unified marketing strategy. Marketing strategy should be able to provide guidance about the activities that will be executed to achieve corporate goals. The marketing strategy should be able to increase the brand equity value. This is because brand equity occupies a leading role in building a brand in the minds of consumers.

The Effect of Brand Equity on Purchase Decision

Brand equity includes four dimensions consisting of brand awareness, perceived quality, brand association, and brand loyalty.

In the field, each of these dimensions will have an effect on brand equity. Each dimension will give each other a significant contribution to the consumer’s buying decision. If all dimensions give a positive and significant impact on brand equity, then the consumer’s drive to buy will get bigger.

Research on brand equity should be able to assess the influence and significance of these four dimensions to brand equity. This will answer some questions:

Does it have a positive and significant influence on brand awareness to purchasing decisions?

Does it have a positive and significant influence on perceived quality to purchasing decisions? And more questions.

Does it have a positive and significant influence of brand association to purchasing decisions?

Does it have a positive and significant influence on brand loyalty to purchase decision?

Are there any simultaneous positive effects of brand awareness, perceived quality, brand association, and brand loyalty to purchasing decisions?

Is there a dominant influence on consumer purchase decisions?

Building Brand Equity

Companies can build brand equity by creating the right brand knowledge structure for the right consumer. This process will depend on all contacts associated with the brand (done by marketers or not).

The company can also increase brand equity such as increasing promotion, maintain quality, maintaining loyal customers and increasing sales service.

If you are interested please read the article:

Brand Campaign – product brand vs corporate brand | Brand Management

Komodo can Kill Large Prey. What are Komodo Dragon Weapons?

Komodo attack the prey by using Komodo dragon weapons. Not only that, Komodo dragons are able to face the harsh competition of predators with Komodo dragon weapons. Of course interesting to know what Komodo dragon weapons? With these weapons, the Komodo dragon is capable of killing large prey.

Komodo dragons can have a body of more than 3 meters. Adult body weight reaches 70-95 kg. Komodo has the ability to swim more than 300 meters in the sea. Komodo dragons can smell blood up to a radius of 7 km. These capabilities make Komodo dragons deserve the list of the most dangerous animals in the world.

Saliva – Komodo Dragon Weapons

Komodo dragons have saliva containing 60 deadly bacteria. Komodo dragons also have substances that inhibit blood clots in their victims. If Komodo bites its prey then saliva will hit its prey. Komodo dragons will be weak and helpless in a matter of days. Only Komodo dragon will eat it. Komodo dragons are able to paralyze their prey animals, including humans.

Komodo looking for prey by waiting for its prey off guard. For example, when hunting buffalo, the dragons will immediately ambush when the buffalo is off guard. Komodo will bite it, then release it. Komodo will let the buffalo flee, but Komodo dragons follow his footsteps by smelling his blood.

About 3-5 days when buffalo limp or dead from bacteria from saliva, that’s when the dragon will eat it.

So Komodo dragons are not like other wild animals like tigers, which directly attack and devour its prey right then and there. Komodo injures its prey and patiently waits for it to weaken or die.

Nail, Tooth and Tail – Komodo Dragon Weapons

Nail

Komodo dragons have five long and sharp nails. Her nails are able to make the skin of another animal injured.

Komodo using his nails when the position of the body upright or almost standing. Komodo does this when attacking prey. however, most dragons use their nails to fight with other dragons in the breeding season.

Tooth.

Komodo dragon is a dangerous weapon that is not less deadly. Although allegedly biting dragons are not as strong as other predators such as tigers, but Komodo dragons are still dangerous. Komodo dragons have teeth that are textured like shark teeth. That dragon has a sharp triangular shape and sharp.

Komodo dragons have a strong jaw structure. While the dragons to function to paralyze the prey. With a strong jaw and grip combination, Komodo dragons are able to release all the parts of their prey bodies and gobble them up. Komodo dragons are not to chew because the Komodo drags its prey like a crocodile.

Komodo dragons can tear the skin as hard as anything. This tooth structure has a saw shape. If the teeth are dislodged from too hard to grab the prey, it can grow again in just 3 days.

Tail.

Komodo dragons have a very strong tail. Just like nails, usually, dragons use a whip tail while fighting with other Komodo dragons in the mating season.

Things to Know Before Botox Injections

People using botox should understand the things know before botox injection. Women and men often use botox for cosmetic purposes so botox becomes popular. The more popular then more and more people are interested in botox injection. This is where people also have to understand things to know before botox injection.

At first, people use botox injections only for the treatment of cross-eyed eyes in infants and overcome the twitch on the face. Later in its development, botox has become a means to beautify the appearance (especially the face). The public began to realize the benefits of botox injections to remove wrinkles in the area of ​​eyebrows and forehead. The Food & Drug Administration agreed that botox injections (Botulinum toxin A) could support a temporary appearance after a clinical trial in 2002.

Botox in General – Things to Know Before Botox Injections

Botox is a Relatively Safe Procedure

People are very interested in botox injections as antiaging and cosmetic procedures. The botox doctor injects botox into the muscles that regulate facial expressions. Therefore you should find the best botox doctor to perform this botox injection procedure.

Botox is a relatively safe procedure. Botox injection has reversible properties or can return to its original position. The body can absorb and remove botox through body fluids in a matter of a few months.

Botox and Toxin

Botox is one of botulinum toxin. There are 8 types of botulinum toxin, identified with the letters A to H. Botox is another name for Botulinum Toxin A, a protein extracted from the Clostridium Botulinum bacteria. The process of protein recovery from bacteria is similar to the process of purifying proteins in other antibiotics.

Botox and Paralysis

Clostridium Botulinum bacteria produce neurotoxins which are Botulinum toxin A or botox. This neurotoxin is a substance that disrupts nerve tissue. The toxin can cause botulism, a condition of paralysis. People generally use Botulinum toxin or botox for aesthetic purposes.
Botulinum toxin will prevent muscles from contracting.

Botox and Wrinkles

Botox has been tested and approved to solve wrinkles problems, especially on glabellar lines, wrinkles between the eyebrows or crow’s feet, wrinkles around the eyes. The mechanism is simple. If you can not move muscles, then you can not experience wrinkles. Botox injections have an unsustainable effect, about 3-4 months.

Botox Is Not Just For Cosmetic Purposes

Patients can use botox injections to treat a chronic migraine, squinty eyes, excessive sweating, urinary incontinence and other muscle-related conditions. The effect itself is temporary, usually varying between 3-10 months depending on the condition.

See article: Things to Note After Botox Injection

Brand Campaign – product brand vs corporate brand | Brand Management

Brand campaign is a product and service campaign management activity. The ability of the marketing team to determine the success of brand campaign. The brand has an important role in running the business of any sector. Brand campaign success will grow a strong brand in the eyes of customers. A successful brand campaign will keep customers unaffected by other competitors’ brands.

Brand management becomes the most important aspect of any kind of business, large or small, retail or business to business. An effective brand will provide increased competitiveness in the marketplace. Therefore, this is where the role of marketers to keep their brand color remains the first color consumers think.

Brand Campaign – product brand vs corporate brand

The branding process is the result of a compact collaboration between all related parts. For example in the telecommunications industry, the brand campaign is a collaboration between marketing team, dealer management, and department support. The marketing team must have the ability to determine the strategy of promotion and product distribution simultaneously. This ability will determine the success of a brand campaign. Brand management companies can take on the role of brand campaign activities more efficient and effective.

In practice in some countries, branding campaigns are becoming very tough competition. This outrageous competition requires extra activity and costs a lot of money. The companies spend huge amounts of money on brand campaigns. Therefore the company’s capital expenditure for brand management will occupy a high share in the company’s budget.

Companies have to spend huge amounts in maintaining the brand, but companies can not directly measure the benefits of those costs. Companies can feel the benefits next year or several years to come.

In a crowded industry, the brand campaign process reaches the ultimate point of competition. The branding process has reached print and online brand campaigns. Companies need a very hard effort to pursue additional net adds and revenue. However, advertising and promotion must remain based on sound business ethics.

Brand management companies and marketing teams must remember that not only are brands attached to the products they offer. Another brand that is firmly attached to the company is the company’s brand. Brand products vs brand companies. Both these brands must remain a consideration. Do not let the company brand down in the customer’s perception because one product or service that was sold turned out to disappoint the consumer. Therefore, brand management cannot run well without the right strategy.

Things to Note After Botox Injection.

People using botox should understand the things to note after botox injections. Women and men use botox for cosmetic purposes. Initially, doctors use botox to overcome the blinking eyes constantly uncontrolled and has the effect of reducing wrinkles. Since then people have used Botox injections for cosmetics. This is where people also have to understand things to note after botox injection.

After that began clinical trials using botox injections for beauty purposes. In 2002 the FDA approved the use of Botox for cosmetic purposes. There are two types of botox, type A and type B. But for beauty and anti-aging purposes, people use type A.

Botox is a Relatively Safe Procedure

Now people are very interested in injecting botox as antiaging and cosmetic procedures. People choose this procedure as an alternative to facelift procedures and other plastic surgery. Botox doctors do have to inject botox into the muscles that regulate facial expressions. This is a bit difficult for those who are afraid of needles. You should find the best botox doctor to perform this botox injection procedure. Doctors who handle must be experienced and experienced. If the injection, the face can become asymmetrical, the mouth becomes oblique, eyebrows too up and so on.

Botox is a relatively safe procedure. Botox injection has reversible properties or can return to its original position. The body can absorb and remove botox through body fluids in a matter of a few months.

You need to pay attention to a number of things before deciding on treatment with Botox injections. Botox injections can cause facial skin to become slightly bruised. That’s because of the injection of fine blood vessels. Side effects while injecting botox are reddish bruises. But do not worry, the bruises will heal. The blood vessels will close again.

Things to Note After Botox Injection.

There are several things to note after botox injection to avoid unwanted things.

Doctors recommend stopping taking medications or vitamins that thin the blood. These blood-thinning medications can cause recovery of blood vessels that bruise may be prolonged. Botox injection in the face requires fixation time to remain in the desired spot on the face. Botox is looking for a position to give great results to eliminate wrinkles.

Those who after botox injection should not sleep on their backs for up to three or four hours. For optimal results, they must be in a sitting position for three or four hours.

They should not massage facial skin about three hours after botox injection. This facial massage action will interrupt the fixation of botox who is looking for that position. Better not to do this facial massage for three days. In the three days that botox is looking for a position that gives results to shrivel the muscles that cause wrinkles. If you want a facial massage, it is safer to do a week after botox injection.

Patients should visit a doctor three days after botox injection. Three days after botox injection, your doctor will observe and improve so that the results are better. The face becomes symmetrical and fits the purpose.