Create Brand Identity for Online Side Business

You have a new or old business, you still need to create the brand identity for online side business that you manage. The brand is not just a logo or company name, but a person’s perception of your product or company. Business with a small or large capital, you should create the brand identity for online side business that you manage.
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The Effect of Brand Equity on Buying Decision

The effect of brand equity on buying decision will be different for each product and service. Brand Equity is the power of a brand. Companies will benefit by knowing the effect of brand equity on buying decision. If a company wants to know the effect of brand equity on buying decision it must observe the dimensions that shape it.
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