Understanding Customer Journey to Develop Business Services Online

We need to understand customer journey to develop business services online. Prospective customers will certainly do the collection of information until the decision is taken. Companies should also consider the pattern of behavior of potential customers of products that are marketed online. Marketing companies need to understand customer journey to develop business services online.

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Create Brand Identity for Online Side Business

You have a new or old business, you still need to create the brand identity for online side business that you manage. The brand is not just a logo or company name, but a person’s perception of your product or company. Business with a small or large capital, you should create the brand identity for online side business that you manage.

The brand is a means for companies to develop and maintain customer loyalty. Brands are distinguishing marks or symbols to identify products from producers and differentiate them from products produced by competitors. This is of importance so you have to create the brand identity for the online side business that you will be managing.

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The Benefits of the Business Plan In Starting a Business

There are many benefits of the business plan in starting a business. Some people start a business based only on instinct or hobby. Businesses in this way often face unexpected obstacles. The benefits of the business plan in starting a business can be felt in a small capital business, a side business, a home business or another big business.

You can use business plan applications, business plan software or online business plan. Or you can manually arrange the business plan according to the modifications you need. We will share articles arranging business plan elsewhere. The benefits of a business plan in starting a business, one of which is to help us stay focused on business steps to prevent failure.

The business plan has several objectives including the following.

To sharpen predetermined plans or the expected plan.
To know the direction and purpose of the company.
Achieve the goals to be achieved.
To seek profit from third parties such as investors, banks or others.

Business Plan Benefits in Starting a Business.

Starting a Business or Business

Business plan to design the strategy and initial business plan. You will find it difficult to develop a new business without a business plan or draft.

A business plan can be one of the systematic tools in sharpening business idea.

Looking for Funding Sources

A business plan can have benefits to bring in third parties like investors, banks or other partners who will help your business. The prospective investor or financial institution will see the readiness of the prospective entrepreneur from the planned plan. Investors will see a business plan to assess whether the business is realistic to run it, how fast the investment reaches the break even point, and how long it takes to pay back periods of the new business.

Making Business More Focused

A businessman develops a business plan so that his new business is more focused in determining the type of business, capital, business strategy and type of marketing to be used.

Predicting the Future

You can use a business plan to predict the future of the business you are running. If you develop a business plan then you will be able to see the short, medium and long term picture for the business to be run.

Increase Business Level

Business plan will be a tool to raise the level of business that is being run. Business plans will increase the passion for businesses to scale up their businesses.

The Effect of Brand Equity on Buying Decision

The effect of brand equity on buying decision will be different for each product and service. Brand Equity is the power of a brand. Companies will benefit by knowing the effect of brand equity on buying decision. If a company wants to know the effect of brand equity on buying decision it must observe the dimensions that shape it.

Brand equity is a set of assets and liabilities associated with a brand, name, and symbol that add or subtract the value provided by a good or service to a company or customer. Brand equity can affect consumer confidence in making purchasing decisions. Consumer confidence arises because there is past experience in using the brand or its proximity to the brand and its characteristics.

Through strong brand equity, the company gets great benefits such as companies can manage their assets well, increase cash flow, expand market share, set premium prices, reduce promotional costs, increase sales, maintain stability, and increase competitive advantage.

Marketing must have a comprehensive and unified marketing strategy. Marketing strategy should be able to provide guidance about the activities that will be executed to achieve corporate goals. The marketing strategy should be able to increase the brand equity value. This is because brand equity occupies a leading role in building a brand in the minds of consumers.

The Effect of Brand Equity on Purchase Decision

Brand equity includes four dimensions consisting of brand awareness, perceived quality, brand association, and brand loyalty.

In the field, each of these dimensions will have an effect on brand equity. Each dimension will give each other a significant contribution to the consumer’s buying decision. If all dimensions give a positive and significant impact on brand equity, then the consumer’s drive to buy will get bigger.

Research on brand equity should be able to assess the influence and significance of these four dimensions to brand equity. This will answer some questions:

Does it have a positive and significant influence on brand awareness to purchasing decisions?

Does it have a positive and significant influence on perceived quality to purchasing decisions? And more questions.

Does it have a positive and significant influence of brand association to purchasing decisions?

Does it have a positive and significant influence on brand loyalty to purchase decision?

Are there any simultaneous positive effects of brand awareness, perceived quality, brand association, and brand loyalty to purchasing decisions?

Is there a dominant influence on consumer purchase decisions?

Building Brand Equity

Companies can build brand equity by creating the right brand knowledge structure for the right consumer. This process will depend on all contacts associated with the brand (done by marketers or not).

The company can also increase brand equity such as increasing promotion, maintain quality, maintaining loyal customers and increasing sales service.

If you are interested please read the article:

Brand Campaign – product brand vs corporate brand | Brand Management

Brand Campaign – product brand vs corporate brand | Brand Management

Brand campaign is a product and service campaign management activity. The ability of the marketing team to determine the success of brand campaign. The brand has an important role in running the business of any sector. Brand campaign success will grow a strong brand in the eyes of customers. A successful brand campaign will keep customers unaffected by other competitors’ brands.

Brand management becomes the most important aspect of any kind of business, large or small, retail or business to business. An effective brand will provide increased competitiveness in the marketplace. Therefore, this is where the role of marketers to keep their brand color remains the first color consumers think.

Brand Campaign – product brand vs corporate brand

The branding process is the result of a compact collaboration between all related parts. For example in the telecommunications industry, the brand campaign is a collaboration between marketing team, dealer management, and department support. The marketing team must have the ability to determine the strategy of promotion and product distribution simultaneously. This ability will determine the success of a brand campaign. Brand management companies can take on the role of brand campaign activities more efficient and effective.

In practice in some countries, branding campaigns are becoming very tough competition. This outrageous competition requires extra activity and costs a lot of money. The companies spend huge amounts of money on brand campaigns. Therefore the company’s capital expenditure for brand management will occupy a high share in the company’s budget.

Companies have to spend huge amounts in maintaining the brand, but companies can not directly measure the benefits of those costs. Companies can feel the benefits next year or several years to come.

In a crowded industry, the brand campaign process reaches the ultimate point of competition. The branding process has reached print and online brand campaigns. Companies need a very hard effort to pursue additional net adds and revenue. However, advertising and promotion must remain based on sound business ethics.

Brand management companies and marketing teams must remember that not only are brands attached to the products they offer. Another brand that is firmly attached to the company is the company’s brand. Brand products vs brand companies. Both these brands must remain a consideration. Do not let the company brand down in the customer’s perception because one product or service that was sold turned out to disappoint the consumer. Therefore, brand management cannot run well without the right strategy.

Online Marketing For Home Business to fit Goals

New or old business, you can still utilize the material from successful tips for online marketing for home business. Many business actors are now making the online world as a place to sell or business. You need to do online marketing for a home business with a mature plan and strategy. If you have a good plan then your business will reap success in a very tough competition like today. Below, there are some online marketing success tips for home business. Previously you had better meet some tools to run your business and marketing.

Online Marketing Tools for Home Business

After setting out the location and the mature business plan then the following equipment should be available.

You should set up a home business software that suits the business core, such as business accounting software, business payroll software, tax software, graphic design and so on. You can also take advantage of internet business services provided by others. Internet business services that can facilitate the operation, financial and marketing of your products.

You can set up a home business internet and home business phone system. It is also important to provide laptops for home business or pc for home business.

A more detailed explanation can be found in the article: Designing a Home Business with Small Capital

Some Tips for Online Marketing for Home Based Businesses

Understand Online Buyer Behavior

You should understand online buyer stage behavior before buying and when buying online. Often online shoppers have different behaviors. Consumer behavior generally corresponds to the market share of goods marketed. You should be able to differentiate this target market behavior.

For broad market targets, you can experiment with online stores such as comparing discount methods or free gift promos.

Focus on maintaining quality

To grow your success, you must stay focused on maintaining the quality of your product or service. This is part of brand management. Even if you already do online marketing for a home-based business thoroughly in the media, but do not focus on maintaining quality then your business can not maintain its target market.

Test market

Before doing online sales and marketing on a large scale, you can start by doing online test market first. You can start with small-scale marketing to find out how your customers respond and experience.

Online Customer Service Professional and Easy to Reach

The easier your customers reach the company will certainly make your customers happy. An experience that makes one’s customer happy, will get them shopping again. and again. After that, your customers will be happy to give your company recommendations and testimonials to colleagues and their families.

You can read the article: Important Things to Improve the Quality of Home Business Phone Service

Implementing Online Business Services to Support Your Business

You can grow your business with online business services. If you do not already have a business, you can start a new business by providing online business services. New businesses can start from a home-based business or rent an appropriate location. In this fast-paced and practical era, having an online business service is a good choice. You can offer a unique business or combine several online business services.

Online Business Services
Online Business Services

You can also take advantage of internet business services provided by others. Internet business services that can facilitate the operation, financial and marketing of your products.

The right application software and internet business services will make your business workflow more effective and efficient. In this all-digital era, certainly not difficult to find applications and internet business services that can support your online business. Of the many software applications, internet business services, and home business software that are out there, we will discuss so that they can help you in boosting online business.

Other Party Internet Applications Suitable For Supporting Online Business Services.

Accounting and Stock Applications.

You need an application or business accounting software that can help you monitor expenses, profits, to create budgets and financial planning. With that ability, you can always keep a healthy business cash flow.

You can choose a variety of accounting applications that fit your business needs. You can add stock apps if your business relies heavily on the flow of goods. When you want to find apps available on Google Play, iOS App Store, and Windows Store. We recommend you choose an application that meets several criteria:

The application is light and has a nice UI look, Easy usage, Competitive price, Provide automation according to business needs, Try to be able to connect online.

Online Store Service

A beautiful online store does not require any programming skills. You can create your own with the software modules available for free. You can take advantage of online store creation services to produce a beautiful and stylish online store design. This will certainly be able to boost sales of your online business.

You can also take advantage of the marketplace. Marketplace often gives some discount program for shipping cost or goods discount. Marketplace also provides a sense of security and comfort for the buyers of your products.

You need to provide photos of good products viewed for display in online stores. With a few easy steps, you can already have an online store and display various products in it.

Application Management to Support Online Business Services.

Marketing and Graphic Design

You have to do marketing. As good as any product you produce will not be known to customers if you are not active in doing marketing. You need brand management for your product. Brand management will increase the value of your product so it can open up market opportunities and retain customers.

You need to have digital assets such as video content as well as other graphical visual content. This is because digital marketing is done entirely online.

Your business should have a social media profile to cover a wider market and build relationships with customers.

You can use the app to organize and schedule posts to your various social media. Postings for your online business services will be run automatically.

Graphic design can take advantage of online business services that can be downloaded in the play store or web base. Many free applications and web-based allow you to create graphic design for the benefit of social media posts as well as content on your website.

Planning and Strategy Notes

Sometimes you get a new business idea while traveling. Or find problem-solving when outside the work context. In order for business ideas and solutions to be able to continue until the final stage, you need to keep them.

You can use the app to save your ideas at once to make planning/applying strategies so that it can boost your business progress.

Applications like this are widely available on Android, iOS, to PC, so it will be synchronized with each other. You can easily take notes and strategize with them. The look will also make you more enthusiasm in making business planning.

Project Management

You often have to share tasks with employees or associates in developing a business. This process will speed up business growth and build a culture of the delegation of good duty.

In order to monitor the entire process, you can use project management applications. By using project management applications, you can always monitor the application of business strategies and monitor the work of your employees.

Online Business Services and Appropriate Business Sectors.

The implementation of online business services can be to support various types of businesses including craft business, brokerage, business services, insurance business, investment management, family finance management, the business of agriculture sector, pets and others. Online business services can be integrated with offline.

Online business services can include large-scale or home-based businesses. If you want to start a business with small capital please see the article Designing Home Business with Small Capital

See article: How to Start a Side Business? Choosing a Business and Preventing Failure.

Designing a Home Business with Small Capital

You can start a home business with small capital despite having a regular job in the office. You can hire other people or families while still paying attention to professionalism. To improve the productivity of a home business with small capital you still need to consider several things as we discuss below.

Important things to consider in starting a home business with small capital:


You need to consider the business location when dealing directly with customers, the effectiveness of supply, and other matters related to your business.

Types of home businesses that require buyer visits will require a strategic location and parking availability. But if the home business with a small capital that you build this can take advantage of internet home business then you do not need a location that is too strategic.

You can separate production locations and product displays to reduce location charges.


Although a home business with small capital, you should be able to create a comfortable atmosphere to run the business. Employees and customers should feel comfortable to run the transaction. A sense of comfort will make employees increase productivity. The customer will also reorder the transaction and recommend to the contact. Comfort will trigger the continuity of home business with small capital that you run.

Creating a Mature Business Plan

You should prepare a mature business plan. There are several key sections you need to know:

Main Summary: Include ownership details and a summary of the services or products your business offers

Company Overview: Includes a summary of your home business, including vision and mission, and business location details

Product: Contains detailed information about your business goods or services, and how your product meets the existing market demand.

Market Analysis: Contains a summary of the target market and existing competitors.

Financial Summary: Contains your company’s financial condition, including projection, profit and loss analysis and sales assumptions.

Communication Equipment for Home Business with Small Capital

You must take advantage of the advancement of communication technology to support the business. Some basic things needed include:

Computer and printer equipment:

The specifications of these tools depend on the type of business you choose. You can choose laptop for small home business or pc for home business. If you are a video editor or animator, then you need to buy a computer with high processing speed and large memory.

Phone connection:

You need to design home business phone systems. This is so you can separate the use of the phone for personal or business affairs so it is easy to set up priority of phone calls.

home business internet:

You need a stable and fast internet home business to do business. You may need to add an internet network or upgrade an existing service. Home business internet is required for advertising, order, virtual outlet or communication with stake holder. You can also choose home business voip as a tested alternative to communication.

Home business Software:

You need a home business software to support business operations depending on the type of business you choose. There are many software provided by third parties such as home business tax software, home business accounting software, home business payroll software and so on.

Internet Business Services for Pets – Business Ideas for Animal Lovers

In this fast paced and practical era now providing internet business services is the right choice. You can start a business for various sectors including goods production or service business. For those who already have an offline market, you can develop internet business services to expand the market and the range of trade names.

internet business services
internet business services

You can also take advantage of internet business services provided by others. Internet business services that can facilitate the operation, financial and marketing of your products. You can choose internet business services provided by other parties such as accounting services, online store creation services, marketing, graphic design and others. We will write it in the next article.

You can use one or more ways to take advantage of internet business services. You can use for order or business promotion only. Third parties can you use to run the promotion function, such as Facebook, Twitter, Instagram, Youtube or Google AdWords. For interaction, you can use google hangout. Showroom products and business services can take advantage of its own website, marketplace or youtube.


This marketplace is very helpful for internet business people to have their own store page and do activities promo and marketing their products. Not infrequently business owners who already have a physical store also make their store pages in various marketplaces to expand the network and get more customers.


Youtube has become the media of many people in expressing themselves through video. Video in Youtube is in great demand by many people of all ages, groups and genders. Therefore promoting business on Youtube is part of a promotional plan of a business. The main step if you want to promote a business on Youtube is to upload videos through your account and then select the right category for the type of business to be promoted. To find out vlogging tips on Youtube please see the article Vlogging Tips on Youtube for Beginners.

Internet Business Service for Pets – Business Ideas for Animal Lovers

Business Services for Delivery of Animals

You can serve the delivery of pet animals ranging from pick up in place to the port, station, or airport. Business services for the delivery of pet animals may include administrative proceedings, documents and, quarantine pets to the destination.

Pet Sitter Business Services

The business of caring for pets is always crowded. Hobbyists who are busy or traveling for a few days will need it. The hobbyist who goes a few days cannot bear to leave his beloved animal alone at home.

Business Services for Pet Funeral or Cremation Services

Pets often are like family members to animal lovers. The death of a pet becomes a deep sorrow for them. The burial and cremation services of pets are an option for them to provide the best in the last moment. Limitations of time and place are another reason for them needing this service.

Business Services for Grooming Animals

Grooming animals is the most popular services business for animals. Now animal grooming services offer services that vary greatly.

Grooming animals provide many benefits to pets because it is always crowded visitors

The business of Beast Trainer and Coach Services

Services to tame animals and train animals is a unique business of services. This expertise generally comes from self-study of animal patterns and behavior. Services to tame animals are also very varied. Some have a purpose to maintain, such as a weasel or a jungle cat. But there is also for the purpose of removing eg tamer wasps and snakes.

The business of Leasing Services

Animal rental is generally for shooting or for film roles. Animals to rent should already. As for animals to make a movie must be able to perform the action.

How to Start a Side Business? Choosing a Business and Preventing Failure.

Most people do not know how to start a side business. You will feel many obstacles that arise and wonder how to start a side business. If you are a full-time employee of an office then the allocation of time, energy and mind becomes an obstacle that hinders. You can start a side business from home or rent a location. Here are the topics of how to start a side business. You will overcome these internal obstacles and can immediately start a side business.

how to start a side business
how to start a side business

How to Start a Side Business? Choosing a Business

Choosing a Fun Hobby

You are facing the constraints of time constraints, energy and mind can choose the business field of a fun hobby. If you have a hobby of gardening then you can choose to sell gardening tools, or hydroponic courses. If you have a hobby programming software you can open a software development business. You can choose your hobby. By choosing a business according to a hobby then run a business like refreshing. The constraints you face will disappear by itself.

Starting from Unique Ability

You can start a side business by utilizing the unique capabilities you have. Creative activities will make you more comfortable and happier. Examples of side business from among others train children to sing, train animals, train to make unique craft or home brewing ability.

Has a Wide Open Market Opportunity

You in starting a side business from home should choose a sector with a broad market. If your area is a lot of water then a sideline business selling fishing rods will have a wide market. You can choose a business web developer or graphic design if you do not want to be associated with geographic areas.

Retirement Preparation

For private workers, you need to consider a side business in accordance with the pension plan. You can get other benefits. If you have a side business then the jolt of your full time office will not interfere with your financial. You can arrange the stages of a side business plan from home that suits your retirement schedule. At retirement then you just continue to enlarge the side business.

How to Start a Side Business? How to Succeed?

Often a side business from home fails or does not last long. There are some points for your side business to succeed and stay afloat.

Setting Priorities

Many parties experience failure precisely because the ambition wants to quickly succeed. They are wrong in determining priorities in business. They sometimes force themselves to take orders too much so it actually degrades the quality of service.

If you want to develop a side business you should delegate tasks to partners. In this case means maintaining customer loyalty and profit.

Determining Needs

Starting a side business also needs to determine the needs appropriately. You must adjust your funds, time and promotion investments appropriately. Needs must meet the standards of professionalism but not excessive. Side businesses that are managed by means of perfunctory will disrupt the continuation in the future.

You should not spend money, time and thoughts for need-unnecessary needs. Better side business focus on promotion, raw material supply, production process, licensing and create a solid business concept.

Mature Business Planning

Small side businesses still require careful planning. You can create a simple business plan including short-term and long-term goals. You need to define a vision of a business mission, a list of potential networking contacts, management plans and the like. This is important to help business owners when they are going to grow their business. Good planning at the beginning will facilitate entrepreneurs in developing the business in the future.